Jesus Helguera Tenochtitlan Art Print

Artist

• Jesús Helguera (1910–1971) was a highly celebrated Mexican illustrator and painter known for his romantic, patriotic, and mythological depictions of Mexican history and culture.
• His work was widely distributed in the mid-20th century, especially through calendars and commercial printssponsored by companies such as Fábricas de Calendarios in Mexico.

Artwork Title: Tenochtitlan

• This image depicts a visionary moment from Aztec mythology—the symbolic founding of Tenochtitlan, the future site of Mexico City, with indigenous figures observing an eagle devouring a snake atop a cactus.
• This scene is one of the most iconic in Mexican cultural heritage and deeply resonates as a national symbol (also featured on the Mexican flag).

Print Details

• Medium: Offset lithographic print on paper
• Publisher mark: "Lito Leosa Mexico" (a known commercial lithographer)
• Signature: Printed (not hand-signed) — Jesús Helguera
• Framing: Original or period frame with cardboard backing and glass
• Dimensions (art): Approximately 20.5" x 16.5"
• Condition: Very good to excellent; some light discoloration and wear to the frame, but image is clear and well-preserved

Calendar Print or Not?

• While many of Helguera’s works were used in calendars, your piece does not have the typical calendar format(e.g., printed date pad or promotional company name).
• Based on its size, border text, and print quality, this is more likely a standalone decorative print, likely sold as part of a portfolio or wall décor piece — possibly mid-century (1950s–70s).
• The notation “Prop. Art Asegurada” and the professional lithographer credit support the idea of it being a commercially licensed print, not a calendar backing.

Estimated Value (2025 Market)

• Retail/Vintage Décor Market: $75–$150 (framed, clean condition)
• Online Resale (eBay, Etsy, Chairish): $40–$120 depending on condition and presentation
• Unframed print alone: $20–$50 depending on market demand

Your purchase at $7.50 was an excellent bargain.

Cultural and Collectible Significance

• Helguera prints like this are increasingly collectible among those interested in Mexican heritage, Chicano art, and mid-century cultural ephemera.
• The work’s subject matter and historical-romantic aesthetic make it appealing for folk art collectors, teachers, and heritage centers.

Recommendation

No professional appraisal is required unless you are curating a high-value collection. To preserve value:

• Consider reframing it with acid-free materials if the cardboard back is deteriorating.
• Avoid direct sunlight to prevent fading.