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1953 back cover of TIME magazine Coca-cola ad, Printers proof???

J
16 years ago
AI Appraisal
Description The poster is approximately 11" by 13 1/3 inches. I found it well preserved in a plastic bag at a flea market which was full of under-priced antiques. The poster is in nearly perfect condition. There are a few finger-prints that have turned black next to the mans left ear and at the bottom. The paper has yellowed a little, but otherwise the image is clear and crisp. The strangest thing about the print is that it has marks (not on the print, but in it) that appear to be made by the artist to find the right proportions when making the mans face. I recognize these because I draw portraits myself, and have been taught to do this. The paper has rolled inward about a quarter inch on the left side, and there is a blue line where the paper appears to have been cut, as if removed from a book. I was able to find a photo of the original advertisement on the web. Here is the link: http://graphic-design.tjs-labs.com/table-view.php?year=1953 (might have to copy and paste.) The back cover, the coke add is #269 while the is #204 The Gilbys gin add is exactly the same as the one on the link. There are differences. I do not see these "pencil" markings on the version published on the website. The fonts are different on the bottom right My poster is much too large to be from the back of Time magazine.
Category General Antiques and Collectibles
Medium Paper, like a magazine cover
Distinguishing marks copyright 1953, coca-cola company written at the bottom left, slight darkening from fingerprints on the left side of the mans face. The poster already checked out to be from the back cover of TIme Magazine, 08/53 but this print is larger than the back cover would be and there are markings on the "painting" in the print where the artist didn't erase or cover up the pencil markings when they were finding the propotions of the face. (I think) The font is also different from the font on the back cover of TIME. It is smaller. I'm guessing because it was neccesary for it to be larger when scaled down.
Condition Excellent
Size and dimensions of this item 11" by 13 1/2 inches
Date Period 1953
Weight not much
History I know this advertisement was on the back of time magazine in 1953, the front and back. I purchased the item in jasper alabama, which isn't far from a coca-cola plant that has been there since 1944. The plant is in Decatur, Alabama.
Price Paid (If known) $15.00
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