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Circa 1910-1920 "Touch Wud" good luck charm
I'm seeing comparables all over the place -- as low as $20 to $500.
Best to take this to a jeweler for testing. The metal could be gold, or just a base metal which explains the discrepancy in prices.
From my research:
"In 1914, British entrepreneur Henry Brandon designed a good luck token for loved ones to give to soldiers heading off to World War I. They took the form of a "Touch Wud" charm that could be worn around the neck: a round little dude with silver limbs touching its own wooden head. Many surviving charms show evidence of frequent rubbing, indicating they were kept close on the body so the young WW1 soldier could avoid being "tagged" in warfare....forever."
If you are selling, listing it in the UK may be a smart bet (assuming you are in the USA).