1940s steiff lion Macy's store front.

Item Description:

This item is a near life-size plush lion produced by Steiff, the world-renowned German toy manufacturer, likely in the 1940s or early 1950s. According to the owner’s notes, this lion was part of a limited set of 4 display lions made specifically for Macy’s department store holiday window displays.

• Brand/Markings: Steiff (with metal Steiff button and yellow tag in ear, as confirmed by the photo)
• Features: Pull-string mechanism that opens the jaw and emits a roar (partially functional)
• Material: Mohair and synthetic plush with internal mechanical parts
• Size: Life-size or just under
• Estimated Weight: ~30–35 lbs
• Condition: Fair – some visible wear but retains most original features including Steiff identification

Historical Context:

During the mid-20th century, Steiff partnered with large retailers like Macy’s to create custom, oversized plush animals for Christmas window displays. These unique creations were never mass-produced and are considered rare showpieces today. Custom-made Steiff display animals (especially lions) from this era were handcrafted and feature internal mechanical mechanisms—a specialty of Steiff in the pre- and post-WWII years.

Rarity & Collectibility:

• Limited Production: Only 4 of these lions reportedly made for Macy’s
• Mechanism: Jaw movement and sound adds mechanical toy appeal
• Brand Prestige: Steiff is a premier collectible brand with a global following
• Provenance Potential: Macy’s display items from this era are historically significant, especially with visual documentation and identifiable Steiff markings

Current Market Value Estimate (As-Is):

Given its condition and rarity:

• Low Estimate: $2,500
• Mid Estimate: $4,000–$6,000
• High Estimate (with strong provenance and restoration): $7,500–$10,000+

Recommendations:

• Professional Appraisal: Strongly recommended for insurance and sale purposes. You may consider contacting:
  • Steiff USA or Margarete Steiff GmbH (Germany)
  • Accredited antique toy or department store memorabilia appraisers
• Auction Houses: Consider reaching out to auction platforms like Morphy Auctions, Bertoia, or Heritage Auctions, all of which handle high-end Steiff items and department store collectibles.
• Preservation Tip: Avoid further mechanical testing and store in a climate-controlled space.